Global economic changes are bringing about massive changes in retail space from both market and consumer sides. Result is increased competition, demand for personalization, fragmented consumer attention and the rising importance of channels over brand.
Retail stores and e-commerce fulfilment centres are going through rapid digital transformation to enhance experiences for the customers who are shopping anywhere, anytime and on any devices
This involves developing new backend systems, mobile applications and deploying customer facing technology at physical locations for payments and checkouts. smartData is one of the top B2B technology partners helping traditional retailers and tech-savvy startups to improve their offerings with technology. The challenge of hybrid mode of retailing between brick and mortar & online has given rise to online omnichannel models which combines business strategy, processes, and delivery via technology integration – smartData delivers on this.
The underpinned layer of delivering successful digitally enabled experiences to industry-specific problems has been our investment in technology upgradation and the future of ecommerce. This includes voice commerce (AI & NLP), self-serving kiosks, mobile orders (m-commerce), machine learning solutions for insights and predictions, payment consolidation, QR codes, visualization and use of digital tools and device capabilities for inventory management, floor planning and customer support. At smartData we provide technology solutions as pilots/ MVPs and implementing the complete application to match the business strategic plans, taking into account legacy systems, company culture and existing processes and last mile deliveries.